Biblihoes Book Club Branding
My best friend and I are both avid readers. During the pandemic, we were really feeling that lack of community and connection. So we decided to start a virtual book club! The reigning theme for our book selections is that is must contain a female protagonist and it lean into the horror/thriller/weird genre. We wanted the branding to reflect that dichotomy of femininity and horror, so the solution was to have pink be a dominant color but to contrast it with a vibrant green and blue, as well as black. For a font we wanted something girly and bold, that caught your attention right away.