Milne Vegetable Launch Event
Milne Fruits & Vegetables Milne Fruits & Vegetables is one of the largest fruit manufactures in Washington and they recently decided to expand their capabilities to vegetable products. They wanted to celebrate, as well as educate people on this expansion, by throwing a launch party on the USS Midway in San Diego, CA. This is a an aircraft carrying ship that had its heyday during WW2. The solution was to go with an art direction that spoke to this. The inspiration was the "Dig for Victory" propaganda posters and ration booklets indicative of the time. The deliverables for this event included a poster series, post cards, invitations, signage, and merchandise.